Visualizing Innovation: Ideation Session with Caterpillar Inc. and SPM Oil & Gas in Dubai

 

Take a look at this sample from an ideation session we facilitated for Caterpillar Inc. and SPM Oil & Gas in Dubai. It captures the current role SPM plays in shaping the service culture at Caterpillar. Using the traditional approach of markers and colored pencils on paper, we visually captured the ideas shared during their brainstorming event at the Royal Meridian Hotel.

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